Search Ads

Ads placed within Google search results are a significant strategy for many advertisers.  However, the optimization of those ads and budgets can be extremely complex.

We have developed multi-armed-bandit based algorithms that borrow from modern portfolio theory. Our algorithms automatically re-balance your ad budgets and creative mix to maximize return on spend.

Display Ads

The most exciting development in online advertising is the growth of Real Time Bidding. The Smart Media Corporation is an approved bidder with a seat on the Doubleclick Advertising Exchange.

We are currently developing new layers of artificial intelligence to help brands optimize their online advertising effort. Our proprietary algorithms and systems allow us to optimally bid on individual ad displays per person on target websites. This is an entirely new world of behavioral based advertising that provides powerful ways to maximize return on advertising dollars.

Attribution

A common challenge in advertising is the question of how to attribute ad spend to brand image or consumer action. Consumers are often exposed to a mix of many online and offline ads. Determining both the individual and collective impact of those ads is very difficult.

We have developed sophisticated hierarchical models that allow us to measure the offline impact of online advertising and predict consumer behavior as a result of the viewed advertising mix.

Machine Learning

With over 12 years of experience developing machine learning systems, we are intimately familiar with a wide variety of methods.

Financial Modeling

From sophisticated multi-strategy back testing, to advanced algorithmic trading, we can develop financial modeling and execution systems.

Computational Advertisting

We have a developed proprietary algorithms and systems to optimize online advertising for maximal ROI.

Statistics

The core of our practice comes from a deep understanding of statistics and statistical theory. We are both Bayesian and Frequentest as necessary.

Programming

Successful strategies are only as good as their implementation. We are well versed in a variety of advanced computational techniques, including C++, R, Perl, Matlab, CUDA, Parallel Algorithms, and more.

Data Management

Data is the key to your world. We understand large data, high speed databases, redundant storage, and other idiosyncrasies of data management.

Classification

A common thread amongst all our practice areas is the ability to accurately classify things based on their features. We have a arsenal of maximal margin classifiers to fit almost any need.

Boosting

Boosted algorithms are a very successful technique that perform well in a large variety of applications. We are well versed in boosting techniques, including ADABOOST and REALBOOST.

Textual Analysis

Analyzing documents for classification, concept extraction or automatic summarization can be challenging. We have experience with TFIDF, mutual information criterion, summarization, feature reduction, and other advanced statistical methods.

Experimental Design

With experience in both medical research, marketing, and finance, we are well versed in developing properly designed experiments to minimize bias while studying the question.

Algorithmic Trading

We have experience designing algorithmic trading systems using a variety of technical indicators and broker APIs.

Hierarchical Bayesian

We find that hierarchical Bayesian models fit many problems well. We can execute sophisticated Bayesian models using either a Gibbs sampler or Markov Chain Monte Carlo.